We’ve been talking lately about how to boost your organization marketing with Instagram. Unlike what lots of people still believe, Instagram is not only a fun app where you could post food, holiday and family pics.
Instagram has turned into a powerful brand-building, audience-building and content-marketing tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes each day.
A note of caution: there are plenty of people on the market who promise to cultivate your Instagram followers by the thousands, but beware. Most of them use fake accounts developed by bots to inflate your numbers.
These types of followers have zero value. Actually, they are able to even be dangerous, wanting to steal your password or photos or infect you with a virus.
According to the data security company Imperva, these bad bots take into account 28.9 % of bots on Instagram.
The easiest method to build your Instagram followers is when you are authentic to your brand as well as your audience.
Here are 3 tips to help you to get real Instagram followers:
Tell a Story with Hashtags
It’s great to use your business name as a hashtag, but you need to think beyond that.
To be able to use your Instagram posts to get followers, use other hashtags that tell the story of the image you’re sharing. You want to start a conversation when you’re sharing posts for things like:
A good example of a brandname would you this well is @Tostitos. They utilize the hashtag #GetTogetherAlready to encourage visitors to gather and share their chips, and also to use the hashtag when they share photos of these meetups.
By using engaging, relevant hashtags, you will be discovered in Instagram searches and hopefully build-up followers on Instagram.
Instagram is centered on photos, so many people think of the caption being an afterthought.
Don’t neglect the image caption! You will generate engagement and promote sharing by using descriptive words which will engage, inspire and entertain your followers.
Here are some suggestions to help you build up followers on Instagram together with your posts:
Use questions in your caption. Write your question at the beginning of the post in order that people see it first.
Get personal with your post. Tell a tale about yourself, or how your product helped or inspired someone else.
buy 10k Instagram followers for $15 Ask visitors to tag others. Asking people to tag three of their close friends or tagging someone they’re grateful for brings other potential followers in to the equation.
A great example of a brandname that does personal posts well may be the @NatGeo Instagram account.
They create breathtaking Instagram Stories with informative captions to teach the user on the plight of animals all over the world.
Remember when it comes to using Instagram posts to get followers, it’s about being authentic. Don’t use questions in every single post or tell a personal story that isn’t genuine.
One of the best ways to build your Instagram followers would be to become familiar with your neighbours!
Whether you’re creating Instagram ads or want to promote your event in a particular area, you can see what’s happening near you by visiting the search page and simply clicking the Places tab.
Type in the location to see the geotagged posts for that area. Then visit relevant and recent tagged posts – not those of competing businesses, obviously – and leave a comment as well as an emoji and follow the individual if you like what you see. Hopefully, this is the start of a natural interaction.
For example, if you offer life coaching services, you could type in your location followed by “entrepreneurs.” Local entrepreneurs may be looking for more work and life balance or help with life goals or career challenges.
Similarly, in case you have a physical location that people have checked into on Instagram, comment on those posters’ pictures to make sure they’re alert to your Instagram presence, and follow them.
These are among the best ways to build Instagram followers the proper way: no bots, no shortcuts, just old ways to build relationships your audience and turn them into followers!
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is really a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with getting the lack of knowledge, skill and support needed to create their web business presence.